If you’re noticing fewer phone calls from Google and more customers saying, “I found you by asking ChatGPT or Siri,” you’re not alone. Search is changing — fast. One of the biggest drivers of this change is the rise of Large Language Models (LLMs), such as those powering ChatGPT, Google Gemini, and voice assistants.

Let’s break down how LLMs are shifting the digital landscape and what it means for your bowling center.

Main Sections:

• What Is an LLM and Why Should I Care?
• LLMs are AI systems trained on massive amounts of text. They don’t just list links like a search engine — they generate complete answers based on what they “know.” And yes, that includes info about your bowling center.
• How LLMs Find Information About Your Center
  • Google Business Profile (this is still king)
  • Your website’s structure and language
  • Online reviews and third-party listings (Yelp, TripAdvisor, Facebook)
  • FAQs and local content on your site
  • Schema markup (especially LocalBusiness and FAQ schema)
• Three Ways to Make Sure You Show Up in AI-Powered Results:
  • Write conversationally on your website (answer real customer questions).
  • Get reviews that mention key offerings, such as parties, food, and leagues.
  • Keep your listings consistent across the web.

Conclusion:

Search engines used to be about keywords. Today, it’s about context. If your digital footprint tells a clear, consistent story — LLMs will find it. And more importantly, they’ll share it with your future customers.