Running a league-based house can be extremely difficult at this time of the year. Time never seems to be on your side, and decisions are often made slowly by returning teams.
Back in the day, leagues accounted for a full 90% of my revenue. In fact, due to the industry where I live, we had leagues bowling after work – 8am, 4pm, and midnight were very popular start times. We also enjoyed 9am, noon,6pm and 9pm leagues on top of the industrial leagues – this was a typical daily schedule with little time for open play, but we did well with it on the weekends.
Most of us have leagues starting in the fall, and now that we are already halfway through July, we should be in “full fall league” mode!
A lot of centers have the traditional 32-36 week leagues. Although it seems like the bowlers just finished their league from last season – and they told you how long the season was – they are more likely to be your most loyal customers, and they will be ready to come back. Those same bowlers can be your best salesmen when you communicate to them and involve them as VIB (Very Important Bowlers).
If you have not yet started to ...
My last blog post was April 24th, so we have a lot of catching up to do.
This post will be of a more personal nature. The reason for the blog hiatus is that my son, Jimmy, who is severely autistic, broke his leg in late April. And, as you can imagine, with a special-needs child, adding a broken leg to the mix meant that my family’s routine was turned upside down for a while.
Jimmy is non-verbal and is high on the Autism spectrum. He is 24 years old, full of life, and always has a smile for everyone. Jimmy’s broken leg over the past two months has been a reminder ...
Over the past few months, we have explored different promotion ideas to attract more customers to your bowling center. Today, I sat down with the founder and creator of Kids Bowl Free, Bruce Davis.
Bruce is one of my close friends, and I am also fortunate to have had him as a career mentor for many years. His energy has no end, and his lifelong passion for bowling has fueled some of the industry’s most innovative approaches to inspiring future generations of bowlers.
Jim: Tell us a bit about your background in the industry.
Bruce: I grew up around my family’s ...
We have discussed pricing options in the past here in this blog, but today I would like to discuss my all-time favorite pricing structure: the 2-for-5 option (two games for $5).
The spring and summer months are a great time to test your market. I’m never a fan of “going cheaper” for the sole sake of reducing prices. However, I am a huge proponent of bundling packages together in a way that gives your customers great value and helps drive business into your centers. This type of bundling structure will always be a win-win for your bowling center.
The 2-for-$5 ...
Today, we want to talk about an easy technique to drive attendance for your bowling center’s major events. Yes, we’re talking about press releases.
Now, before you say, “Jim, I run a bowling center, not a political campaign! Why do I need a press release?”, let me just point out that press releases are an easy and effective tool to drive attendance to your center, garner goodwill and appreciation in the community, and put your bowling center on the map.
The first thing to understand is what a press release is. Simply put, a press release is a short news ...
When it comes to your marketing strategy for your bowling center, have you considered using digital videos? I recently came across the article below from WordStream, and I highly recommend that you take a moment to read through it. Online videos are one of the most cost-effective ways to promote your bowling center and to help drive traffic.
If you are interested in learning more about how online videos can take your center’s marketing to the next level, feel free to reach out to me. Ten Pin has custom videos for your bowling center, and we would be happy to help you ...
I’m fortunate to live in a Great Lakes state, where we enjoy all four seasons. And when spring and summer months arrive in Michigan (and many other states), business general slumps, no matter what you do.
Once you accept that the seasonal shifts will cause different ebbs and flows with your business, you can set realistic goals and even experiment and try new things.
One of the most important areas where you can experiment is with your pricing. People are always price-sensitive, but these days, my experience has shown that customers are even more “time-sensitiv...
Want an easy way to grow your business? Take a step outside and take stock of what prospective customers see.
There is a lot to say about curb appeal. The exterior defines the interior. And yes, prospective clients are judging the book by the cover, so to speak.
With springtime just around the corner, now is the ideal time to get a jumpstart on your spring cleaning.
You may be surprised to learn that enhancing your curb appeal will not require an endless supply of cash. In fact, the majority of the curb appeal projects only require a little elbow grease and a ...
Bowling and charitable work to raise awareness for autism and for those with disabilities. Surprising combination? Not at all!
Bowling centers offer a variety of opportunities for proprietors to integrate their own personal charitable passions with their businesses. You may not have considered it before, but charitable work presents an incredible opportunity to grow your business and build your community support while promoting your brand.
My own interest in combining charity with business development comes from a very personal circumstance. My son, Jimmy, is ...