Happy Thanksgiving from the Ten Pin Marketing Team
Thanksgiving Day is about more than turkey and pumpkin pie. It’s also a wonderful time to reflect on everything — and everyone — we are grateful for — and that includes each of you.
From all of us at Ten Pin Marketing, thank you for all you do to make our work so fun and interesting.
Have a wonderful Thanksgiving!
The Entire Ten Pin Marketing Team
Keeping Your Employees Engaged
Keeping employees engaged these days seems to be a huge problem in our industry (as well as in other industries).
Many of our jobs start at minimum-wage pay and include only part-time work. Finding employees who will work either part-time or will start at minimum wage is becoming more and more difficult.
On the other hand, some of our full-time, higher-paying positions may be lacking people who are both skilled and engaged.
Becoming a better leader will help us engage all of our employees, and help with employee retention.
I recently read an article about the ...
Developing Programs and Packages
With Labor Day in the rearview mirror, league season is officially upon us!
If you are like most bowling center proprietors, you find yourself falling behind each year in the league market, and you may even wonder why you have open lanes this year that were filled last year. You may even be wondering what, exactly, you are doing wrong. In most cases, you are not doing anything wrong. But you will need to refine your approach to filling lanes.
The reason is that our league base customers are becoming older and are dropping out of league play faster than the younger ...
Forming leagues – a Yearlong Project
Running a league-based house can be extremely difficult at this time of the year. Time never seems to be on your side, and decisions are often made slowly by returning teams.
Back in the day, leagues accounted for a full 90% of my revenue. In fact, due to the industry where I live, we had leagues bowling after work – 8am, 4pm, and midnight were very popular start times. We also enjoyed 9am, noon,6pm and 9pm leagues on top of the industrial leagues – this was a typical daily schedule with little time for open play, but we did well with it on the weekends.
Th...
Get Started Now for Fall
Most of us have leagues starting in the fall, and now that we are already halfway through July, we should be in “full fall league” mode!
A lot of centers have the traditional 32-36 week leagues. Although it seems like the bowlers just finished their league from last season – and they told you how long the season was – they are more likely to be your most loyal customers, and they will be ready to come back. Those same bowlers can be your best salesmen when you communicate to them and involve them as VIB (Very Important Bowlers).
If you have not yet started to ...
It’s been a while
My last blog post was April 24th, so we have a lot of catching up to do.
This post will be of a more personal nature. The reason for the blog hiatus is that my son, Jimmy, who is severely autistic, broke his leg in late April. And, as you can imagine, with a special-needs child, adding a broken leg to the mix meant that my family’s routine was turned upside down for a while.
Jimmy is non-verbal and is high on the Autism spectrum. He is 24 years old, full of life, and always has a smile for everyone. Jimmy’s broken leg over the past two months has been a reminder ...
Testing different pricing models
I’m fortunate to live in a Great Lakes state, where we enjoy all four seasons. And when spring and summer months arrive in Michigan (and many other states), business general slumps, no matter what you do.
Once you accept that the seasonal shifts will cause different ebbs and flows with your business, you can set realistic goals and even experiment and try new things.
One of the most important areas where you can experiment is with your pricing. People are always price-sensitive, but these days, my experience has shown that customers are even more “time-sensitiv...
Curb appeal is real
Want an easy way to grow your business? Take a step outside and take stock of what prospective customers see.
There is a lot to say about curb appeal. The exterior defines the interior. And yes, prospective clients are judging the book by the cover, so to speak.
With springtime just around the corner, now is the ideal time to get a jumpstart on your spring cleaning.
You may be surprised to learn that enhancing your curb appeal will not require an endless supply of cash. In fact, the majority of the curb appeal projects only require a little elbow grease and a ...
